Moe’s Southwest Grill

When I stepped into Moe’s, the brand had lost what made it distinctive… less attitude, less edge. I was challenged to bring back that swagger with a re-launch. The reset started with a relaunch anchored by Eat Out Loud… a simple idea that brought the brand back to its roots in music, personality, and a clear point of view.From there, we rebuilt the brand as a system… reintroducing that rebel spirit across in-store, social, and broadcast. The tone became sharper, the voice more confident, and the work more willing to stand apart.

Eat Out Loud:

Some fun in-store with that attitude.