Sprite Way

Sprite has always been intertwined with Hip-Hop and its culture. But somewhere along the way, both lost a bit of their cred. Sprite Way, a social-first campaign that became an operating system for everything Sprite, aimed to change all of that. The brand rebooted itself, creating a clean social slate and then following (and promoting) the true, emerging pioneers and influencers of music and fashion.

Case study below.

LeBron James / Sprite

To commemorate its biggest athlete, LeBron James, starting a new legacy as a Laker, Sprite wanted a collectible to break some of its own records. We created this very limited edition set of cans.

King James loved it.

…the NBA not so much. So if you were able to find one of these cans in the wild, consider yourself incredibly lucky.